Your privacy. Our priority.

Personal Information: Collection, Use, And Disclosure Statement (“Privacy Statement”)

Lady Loans is committed to protecting your privacy and the confidentiality of your Personal Information. Our commitment to protecting your privacy is set out in our Privacy Code, which can be retrieved from, or from a Lady Loans branch. This Privacy Statement brochure is designed to
comply with applicable privacy legislation including Alberta’s Personal Information Protection Act (“PIPA”).

Lady Loans informs customers of the existence, use and disclosure of their personal information upon request and gives them access to their information.

Lady Loans ensures that customer information is accurate, complete and up-to-date. Customers can challenge the accuracy and completeness of the information and request amendments as appropriate. Lady Loans shares information with other Lady Loans companies or their agents and authorized dealers, in order to offer customers products and services that they may find attractive. Notices on sharing information are contained in each company’s application forms, invoices and websites. If customers do not want to be marketed to with these products and services, they can easily unsubscribe at any time via one button (present on all eMarketing materials, or contact Lady Loans directly). In order to ensure that we are lending responsibly, Lady Loans
may access a credit bureau file on all clients applying for a first time loan with us. As a result, the inquiry may appear on your credit report.

We want you to know:

  • Why we collect your Personal Information;
  • How we use and protect your Personal Information;
  • The circumstances in which your Personal Information may be disclosed; and
  • How you may request access to your own Personal Information.

Lady Loans is committed to protecting the Personal Information of our customers and has prepared this Privacy Statement to better serve you.

What is “Personal Information”?

Personal Information is any information that identifies you as an individual. It does not include business contact information used for business purposes. Personal Information that we collect, use, and disclose to and from you or other sources may include but is not limited to your name, address, date of birth, gender, personal references, and credit history.

Your Acknowledgement

Your request for or use of Lady Loans products and services is your acknowledgment of the following:


  1. Lady Loans will treat your Personal Information in accordance with applicable privacy legislation and any written agreement between you and Lady Loans.
  2. All Personal Information that you have provided to Lady Loans is true, accurate, and complete. This applies to all Personal Information that you give in the future in connection with any application or agreement for products and services.
  3. You agree to help keep the Personal Information held by Lady Loans up-to-date through prompt notification of changes to your telephone number, address, email, or other Personal Information.
  4. You consent to Lady Loans, from time to time, collecting Personal Information about you. You acknowledge receipt of notice that Lady Loans may collect your Personal Information from you as well as from any third party, including any credit-reporting agency, personal institution, other credit grantor, and your current or former employer or any other person, corporation, organization, society, or other entity from time to time. Where applicable, Lady Loans may also collect your motor vehicle information from Alberta Registries (or any other provincial government department having jurisdiction in that area).


  1. Lady Loans may use your Personal Information as follows:
    (a) To verify your identity;
    (b) To share it with credit-reporting agencies, mortgage insurers, and other financial institutions to obtain credit bureau reports on you or to otherwise verify your credit worthiness;
    (c) To disclose it to such parties as Lady Loans is required or permitted to do so by law;
    (d) To assess your initial and ongoing eligibility for credit and Lady Loans products and services you request;
    (e) For any purpose related to the provision of services you request from Lady Loans. Lady Loans may also give it to any third party contracted with or for Lady Loans, but only as needed for the provision of those services and provided they comply with PIPA or applicable privacy legislation;
    (f ) To comply with legal and regulatory requirements. This may include but is not limited to income tax reporting (which includes your social insurance number where you hold a product that generates income), investigations pursuant to legislation or law enforcement, or disclosure to government agencies, regulatory authorities,3 public bodies, other entities, or self regulatory bodies.4 The regulatory authorities may use and disclose your Personal Information for investigation and enforcement purposes;
    (g) To transfer your Personal Information to a third party pursuant to an assignment or sale that is permitted by any agreement between you and Lady Loans;
    (h) To confirm ownership or description of any collateral;
    (i) To service, monitor, or maintain your account, product, and services;
    ( j) To understand your needs and to offer other products and services to meet those needs;
    (k) To report any account irregularities to any credit reporting agency; and
    (l) To provide you with notices that serve the interests of customers of Lady Loans.


  1. Lady Loans may share your Personal Information with third parties or agents within or outside the Province of Alberta or Canada with whom we contract for the purposes of managing your relationship with us, and the products or services you request. Such Personal Information in the custody and control of a third party or agent in another province or country is subject to the laws of that jurisdiction. As such, your Personal Information may be collected, used, or disclosed by such third parties or agents without your knowledge or consent where required or permitted by law.


  1. Lady Loans may also use your Personal Information for marketing purposes including:
    (a) To assess your initial and ongoing eligibility for other products and services of Lady Loans;
    (b) To promote Lady Loans or third-party products and services;
    (c) To give it to third parties so they can promote products and services of Lady Loans or the third parties;
    (d) To give to third parties contracted with or for Lady Loans so they can promote additional products and services to you; and
    (e) To use your social insurance number to help identify you with credit-reporting agencies and other financial institutions to ensure the accuracy of information collected and reported for credit data-matching purposes.


We may use third party cookies to serve Lady Loans advertisements on other websites. In serving our ads, third party companies may use cookies and commonly used technology to collect certain information about your visits (such as browser type, IP address, which page was visited, and time of day).
No Personal Information is collected for our online advertising. Information collected is used to tailor promotions or special offers to you based on your interests.
We use Google AdWords and analytics remarketing to advertise Lady Loans across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your machine. This allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

  1. Where your relationship with us is governed by securities law or regulatory requirements, your express consent (meaning your written or verbal consent) may be required for marketing purposes identified in section 7. Where applicable, Lady Loans will obtain your express consent.


  1. You may request that Lady Loans not use your Personal Information for marketing purposes at any time as long as:
    (a) There are no legal requirements for Lady Loans to use your Personal Information;
    (b) Withdrawing your consent does not result in our inability to fulfill any agreement you have with us; and
    (c) You give Lady Loans notice by:
    i) Calling the Customer Contact Centre at 1-855-424-1080; or emailing; or
    ii) Visiting any Lady Loans branch.


Please refer to the Help instructions in your browser to learn more about cookies and how to manage their use. You may elect to refuse cookies. If you do not wish to participate in our Google AdWords remarketing, you can opt out by visiting Google’s Ads Preferences Manager. You may also opt out of personalized marketing on third party websites by visiting


In order to maximize our service to clients, from time to time we will send text messages for the purpose of sending loan status and payment notices as well as other marketing information and offers. By opting-in, you are providing consent to use personal information to provide the services you’ve requested including services that display customized content and advertising. Your wireless provider’s Message and Data Rates may apply to our confirmation and all subsequent SMS messages. You may opt-out and remove your SMS information by sending “STOP”, “END”, “CANCEL”, “UNSUBSCRIBE”, or “QUIT” to the SMS text message you have received. If you remove your SMS information from our database, your number will no longer be used for secondary purposes, disclosed to third parties, or used by us for third parties to send promotional correspondence to you.

Data obtained from you in connection with this SMS service may include your name, address, cell phone number, your provider’s name, the date and time and content of your messages. We will not be liable for any delays in receipt of any SMS messages, as delivery is subject to effective transmission from your network operator. SMS message services are provided on and AS IS basis.


To cancel text message alerts you can reply STOP to the message to opt-out of respective text alert program.


  1. If you are no longer a customer of Lady Loans, Lady Loans may keep your Personal Information in its records for as long as it is required for the described purposes and to meet any and all legal, legislative, and regulatory requirements.


  1. Lady Loans will review this Privacy Statement and our Privacy Code regularly to ensure that they continue to meet our obligations to you. Lady Loans reserves the right from time to time to modify the Privacy Statement and Privacy Code. Lady Loans will inform you of any changes as required by law. You may obtain the most current version of these documents at any time by visiting


Lady Loans has a complaint resolution process if you are concerned about the collection, use, and disclosure of your Personal Information. Please contact a Lady Loans branch directly or call our Customer Care Centre at 1-855-424-1080 for more information or email You can request your personal information through our Customer Care Centre.


We are committed to maintaining the accuracy of your Personal Information. To keep your Personal Information current and complete, we encourage you to notify us of any changes, including to your name, address, telephone, or email information. If upon review of your Personal Information you discover any inaccuracies, please contact our Customer Contact Centre at 1-855-424-1080 or email, or write to #325, 8170 50 ST NW, Edmonton, Alberta T6B 1E6.

You may contact Lady Loans regarding privacy matters by writing:

Lady Loans Privacy Officer
#325, 8170 50 ST NW,
Edmonton, Alberta T6B 1E6
Or by Phone: 1-855-424-1080 EXT: 280